Business Categories Reports Podcasts Events Awards Webinars
Contact My Account About
Member Exclusive

2025 Week 5: Beauty Brand and Product Launches

Published January 30, 2025
Published January 30, 2025
Pat McGrath Labs

This week, high fashion has infused itself into beauty. Designer Jil Sander has entered the luxury fragrance space, Balmain Hair Couture has introduced a limited-edition styling set, and Pat McGrath Labs has created a product that replicates the glass skin look crafted by the artist for the 2024 Maison Margiela Artisanal show. Elsewhere, peptides are prominent as Rhode introduces its latest SKU, Kristen Ess Hair announces a peptide-based repairing and restoring collection, and Medik8 reveals a new serum. Including drops from Nécessaire, Bubble, and Aesop, here’s what recently caught our editorial team’s attention.RETAILLuxury French bodycare brand Biotyspa has entered Credo in all US doors and online. The brand is set to launch multiple new SKUs through the retailer throughout 2025, including an exfoliating body scrub and pregnancy-safe body kit.Clean hair and bodycare brand California Naturals has entered Ulta Beauty online and in all 1,400 stores. The brand will stock luxury-level formulas all priced at $12 and under. Alongside the launch, California Naturals has unveiled a refreshed product lineup, complete with updated packaging, formulations, and new SKUs.Luseta Hair Care, known for its salon-inspired formulas, has made its nationwide debut in 6,000 CVS locations. The brand will offer six curated products, including Rosemary Mint Complex Shampoo and Conditioner, Hyaluronic Acid Moisturizing Shampoo and Conditioner, and Biotin & Collagen Shampoo and Conditioner.Estée Lauder brand The Ordinary has launched on Amazon in a move to connect with Gen Z and millennials.

×

2 Article(s) Remaining

Subscribe today for full access